Athelos for gyms
Coach the season. Every family sees it.
Skills, practices, competitions and the yearbook in one place, and every family gets what you post without another group text.
Get Athelos on iPhone and iPad from the App Store. Install it on an Android phone or tablet — the same Athelos, in its own app window.
On a computer: Chrome and Edge can install Athelos straight from the browser, in its own window. How to install it on a computer
Made by Dogwood Ventures LLC, for the gyms and families of competitive cheer.
Batch logging
Move a skill for the whole team in one tap.
Pick the team, the skill and the level. Fifteen athletes updated, and each family sees the progress.
Competition prep
Post the times once. Every family gets them.
Arrival, report and performance times go straight to each family’s phone, and they work with no signal at the venue. Change a time and every family sees it.
Coverage
See which skills the team has, and which it needs.
Every athlete, every skill, at what level. Sort by the weakest skills to plan the next practice.
Moments to families
Send families the moment, not a score.
A coach sends a short moment when an athlete lands something. Families see it on their phone; nothing about rank or averages.
Roster
Your whole roster, families invited in one go.
Import the roster, then invite every family at once.
Yearbooks
A team or gym yearbook, built from the season.
Pages fill from what your coaches already logged. Order printed copies for the gym.
Recruiting
What your coaches record becomes your athletes’ recruiting packets
The skills your staff mark Mastered or Competition Ready can go into an athlete’s packet once the athlete or their family approves them. You record it once. They carry it to college coaches.
Start a 30-day trial
What it does for your gym
Families who can see the progress stay.
A parent who cannot see what their athlete is working on has only the drive home to go on. Athelos gives them the season as it happens — from what your coaches are already recording.
The lobby stops being a mystery
Coaches record skills, goals, milestones and competition results in the app. Families see their own athlete’s progress, and can be notified as it is recorded — so the question in the lobby is already answered.
One place instead of a group text
Announcements to the gym or a single team, a weekly digest to parents, and guardian-to-gym messaging in one thread per family.
Keepsakes from the season you already recorded
The record your coaches kept compiles into a digital yearbook edition and a digital award-night program — no separate project, no chasing photos in the spring.
The Edge, for coaching decisions
On the top tier, your coaches get a competition debrief built from what was actually recorded — scoresheet components, standings and the field you placed against, plus practice consistency per athlete. Coach-only, and never shown to families.
Getting it running
Set up in an afternoon, alongside what you already use.
Athelos does not do your billing or your enrollment, and does not ask you to move them. It sits alongside the system you already run on.
Bring your roster in
Import your roster from a spreadsheet, with step-by-step guides for Jackrabbit and iClassPro exports. One at a time works too.
Invite the people who need it
Coaches get their own logins, seeing only what staff should see. The import can invite each family for you, and you approve every family connection.
One flat price for the gym
You pay one monthly price for the gym, not a fee per athlete and not a fee per parent. Additional locations: $99/mo each, on Elite. Families join free.
What you get
Everything here, working today. And we’re not finished.
Every one of these is live for gyms and families right now — and the list keeps growing.
Skills
Track progress from first attempt through to competition ready, with a visibility posture on every entry.
Goals and milestones
Season goals per athlete, and a timestamped timeline of the moments worth keeping.
Competitions
Events, scores, placements and divisions, attributed to the roster that competed.
Calendar
Practices, competitions and personal events — subscribable from the calendar app on your phone, so it stays current on its own.
Gallery
Photos kept against the athlete. Location data is stripped from every image before it is stored.
Messaging
Guardians and their gym, in one place, so a question does not become a group text.
Digital yearbook
A season compiled into a keepsake edition, frozen at purchase so a re-download always gives you the same book.
Rosters and teams
Athletes, teams and season rosters — the structure everything else hangs off.
One gym, or more than one
An athlete who trains at more than one gym is a normal case, not a workaround.
Pricing
What it costs.
Gyms pay. Families do not have to.
For gyms
Pay annually and get 1 month freeEvery gym starts with 30 days of Elite. The clock starts when the gym is created, and for those 30 days you have the whole product — every feature on the highest plan. Then you choose the plan you want. If you choose the trial and buy a plan before it ends, you keep everything until the 30 days are up, then settle onto what you bought; buy a plan without choosing the trial, and that plan starts the day you buy it.
Studio
$129
Every family hears from you
Pro
$199
Reports, AI insights and Season in Review
Elite
$329
The Edge, the at-risk watchlist and white-label branding
On every plan: your athletes’ recruiting packets draw on what you record.
For families
Pay annually and get 1 month freeIf your gym is on Athelos, you are on Athelos. The free plan is permanent — it is not a trial and it does not expire.
Free
$0
Everything parents need, always free
Champion
$9.99
The whole season on every skill chart, not the last 5 entries, athletes at more than one gym, plus a lower price on the digital yearbook
The recruiting packet for each athlete 13 or older.
30 private photos per athlete on the Free plan; unlimited on Champion.
Why families sign in
Families trust it, and that’s your adoption rate.
A tool the families do not open is a tool the gym stops using. Athelos is built so a parent has no reason to hesitate: what a family writes stays theirs, an athlete’s record belongs to the athlete, and every photo has its location data stripped before it is stored.
Those are not settings the app promises to respect — the rules that separate what the gym sees from what a family keeps are row-level policies in the database, applied to the query itself, and they are enforced in the product today.